Revolutionizing Retail: MarketForce's Move to Social Commerce
Image Credits: Leonardo AI Written by: Helkin Valero Last update: 29 oktober 2023 The social commerce revolution in Kenya is creating new opportunities thanks to the company MarketForce, which provides family-run informal retail stores with a business they call "RejaReja". These stores, known as "dukas", are an essential part of Kenya's informal economy, and they represent a great opportunity for economic growth. MarketForce offers RejaReja stores access to financing, products, and services that would otherwise be unavailable. The company has a digital platform that connects stores with suppliers, allowing them to access a wide range of products at competitive prices. MarketForce also offers stores loans and other financial services, which helps them grow their businesses. MarketForce's business has expanded throughout Kenya, Nigeria, Rwanda, and Tanzania. The company has over 200,000 registered retailers and over 180 brands that work with it. The impact o...