Revolutionizing Retail: MarketForce's Move to Social Commerce

Image Credits: Leonardo AI

Written by: Helkin Valero

Last update: 29 oktober 2023

The social commerce revolution in Kenya is creating new opportunities thanks to the company MarketForce, which provides family-run informal retail stores with a business they call "RejaReja". These stores, known as "dukas", are an essential part of Kenya's informal economy, and they represent a great opportunity for economic growth.

MarketForce offers RejaReja stores access to financing, products, and services that would otherwise be unavailable. The company has a digital platform that connects stores with suppliers, allowing them to access a wide range of products at competitive prices. MarketForce also offers stores loans and other financial services, which helps them grow their businesses.

MarketForce's business has expanded throughout Kenya, Nigeria, Rwanda, and Tanzania. The company has over 200,000 registered retailers and over 180 brands that work with it.

The impact of MarketForce

MarketForce is having a positive impact on RejaReja stores in Kenya. The company is helping stores access products and services that would otherwise be unavailable, and it is helping them grow their businesses.

MarketForce has plans to expand to more countries in Africa in the coming years. The company is also developing new ways to help RejaReja stores, such as the introduction of delivery and digital payment services.

MarketForce is a company that is changing the landscape of retail in Africa. The company has the potential to improve the lives of millions of people on the continent.

Source : techcrunch